Adrian Shiel

Websites for coaches and consultants

We build beautiful, professional websites for coaches and consultants who want their site to be as good as their work.

Most of your clients find you on LinkedIn or through someone who knows you, and before they book a call they look you up. We'll build you a site that makes them more confident about booking, written from an interview with you and live within 5 working days, depending on how quickly you get back to us with answers and approvals.

Book a 30 minute call to review what you have now and what you need.

  • Written from an interview with you
  • Your domain, your account, your files
  • No plugins, no database, no login to break into
  • All design, imagery and copy created for you
  • Live within 5 working days
Adrian Shiel, founder of LinkedCoach

Why it matters

For most coaches and consultants, the real job of a website is to back you up when someone checks you out.

Most of the people we work with get their clients from LinkedIn and referrals rather than from Google, so their website matters most in the moment after someone hears their name and wants to see if they're the real thing.

If what they find is an old site, a broken page or nothing at all, the fee you're about to quote gets harder to justify. If what they find matches what they've heard about you, the call starts in a much better place.

Through LinkedCoach we help coaches and consultants start conversations with the right people on LinkedIn. The website is where those people go next, so we built a system to make your website as strong as your LinkedIn profile.

Every site starts with an interview about you, your clients and how you work. We write the site from what you tell us, so it sounds like you, and you check every claim on it before it goes live.

Adrian Shiel, LinkedCoach

Why we built this

We once paid an agency $50,000 for a website. It took almost a year and it set the business back.

In a former business I co-founded, we paid a top agency $50,000 and waited almost 12 months for a website. It was built on WordPress and it was very complicated. And honestly, it didn't look any different from most of the websites out there. You just couldn't tell that it was worth $50,000.

In many ways it set the business back, because creating a new landing page suddenly became a much bigger job than it had been before. As the business changed, we couldn't keep up with the updates the website needed, and in the end we went back to something much simpler.

That experience stayed with me, and I've always thought about how this could be made easier, simpler and more affordable for businesses like ours. Advances in technology and AI have finally made that possible, and that's why we now offer this as a done-for-you service for coaches and consultants who want a website that's functional, professional, secure and properly branded.

The problem

Most coaches and consultants either don't have a website or aren't happy with the one they've got.

They don't want to pay an agency tens of thousands of dollars to build one, then pay hundreds a month to maintain it and hire a designer every time they want to change something.

They don't want to build it themselves either, because every time they try a website builder or WordPress, the finished site doesn't look as good as they want it to. That's not a surprise, because they're not designers and they're not technical.

Most people end up on WordPress because they're told it's the best option for search and for flexibility. The reality is that you have to be technical to build and maintain a WordPress site yourself. You have to deal with hosting, plugins, maintenance and security, and all of it takes time to learn, time you don't have and time you don't want to spend.

WordPress itself is secure. The problem is the tens of thousands of plugins built by other people, and knowing which ones are safe to use. In 2025 alone, 11,334 new vulnerabilities were found across WordPress, and 91% of them were in plugins (Patchstack, 2026). It can turn into a mess very quickly if you don't know what you're doing.

Simpler website builders like Squarespace make the job a little easier, but the price goes up, and you still end up trying to fit what you do into someone else's template. Usually the result doesn't look great.

Most of all, coaches and consultants don't want to become part-time IT specialists or designers. They want to serve their clients and grow their business, and the hours spent on a website could be worth thousands of dollars a month if they went into finding and serving clients instead.

The solution

We build fast, simple, sophisticated websites that don't rely on plugins, designers or IT support.

We handle everything: creating your brand, designing and building your website, and looking after the updates, maintenance and security afterwards, at prices that make sense for a coaching or consulting business.

Because we've built our own system, a website that would normally take weeks or months is live in days. And because we have a responsive team behind it, a change that takes days elsewhere is done in hours.

Examples

Here are 2 sites we've built with this system, apart from the one you're on right now.

One is a live client site and the other is a demo we built to show some of the features. We'll be adding more live sites here soon.

Greg Long

Results & Life Coach

Greg's site went live in September 2026. It's a minimalist dark brand built around his own photographs, with an About page, his coaching packages and a contact page.

Visit greg-long.com

Rosie Hale

Demo site

Rosie Hale isn't a real person. We built her site to show some of what the system can do, from the photo slideshow behind the headline to the results page.

Visit the demo

Prices

There are 2 build options and 2 maintenance options.

The launch prices are for the first 5 clients or until 31 December 2026, whichever comes first. All prices are in US dollars. For a build, you pay 50% upfront and 50% when the site goes live.

Brand and website build

For when you need the brand as well as the site

Everything in the website build, plus your brand, worked out with you before the site is built.

  • Your positioning, message, vision, mission and brand values, worked out with you
  • Your colours, logo and fonts, chosen with you on a live call
  • A complete brand guidelines document you can hand to anyone who designs for you
  • A logo direction you can rebuild in Canva yourself
  • The site built on the new brand
Format
Live within 10 working days of your interview
Investment
$5,000 $1,497Launch price
Book a call

Website only build

For when you already have a logo, colours and fonts you're happy with

A site built on your existing visual brand and written from an interview with you.

  • An interview about you, your clients and how you work
  • Home, About, What I do and Contact pages, plus a Results page if you have the testimonials for it
  • Your booking link on every button
  • Set up properly for Google, with page titles, descriptions and structured data
  • 1 round of changes within 14 days of going live
Format
Live within 5 working days of your interview
Investment
$2,500 $997Launch price
Book a call

Hosting and Care Plan

For when you want the site looked after

We host your site, keep it running and make small changes when you need them.

  • Hosting included
  • Security included
  • Up to 1 hour of changes a month
  • Anything bigger is quoted before we start
  • No minimum term
Format
Monthly, from the day your site goes live
Investment
$49 a month
Book a call

Growth Plan

For when you want the site to keep working for you and growing your business

Everything in the Hosting and Care Plan, plus an article every month written in your voice and published on your site.

  • 1 article a month, written for you in your voice and published on your site and on LinkedIn
  • LinkedIn posts written from each article
  • Up to 3 hours of changes a month
  • 3 month minimum commitment
Format
Monthly, from the day your site goes live
Investment
$297 a month
Book a call

Features

Here's what we can build into your website.

Included in every website build

  • A one page site that's light, simple and easy to navigate, or a multi-page site if you have more to show
  • Several header options: a fixed photo, an animated slideshow of your photos (full width or framed), a full width video background, or a parallax effect
  • Designed for mobile first, so it looks right on any phone, tablet or screen, with your headline and CTA button visible the moment the page loads
  • Fast to load, because there's no database or plugins slowing it down
  • Hosted by us, with the SSL security certificate (the padlock) included
  • Lead magnet sign-ups on every page, so your website brings in leads rather than just sitting there as a brochure
  • Booking system integration with whichever booking tool you already use, opening in a pop-up so visitors stay on your site
  • A results page for client testimonials and the stories behind them
  • Your numbers, client logos and certifications shown where people can see them
  • An FAQ section that Google can read as questions and answers
  • Set up properly for search, with page titles, descriptions, a sitemap and structured data describing you and your services
  • Google Search Console set up for you
  • A blog or newsletter, written and structured so Google, Bing and AI tools like ChatGPT and Claude can read and understand it
  • Link previews that look right when your site is shared on LinkedIn, social platforms, in WhatsApp or by email
  • Your logo, a browser tab icon and a phone home screen icon
  • Your social media profiles in the footer
  • Landing pages, including video pages, sales letters and simple sign-up pages
  • A contact form that sends enquiries straight to your inbox
  • Compliance pages (terms and conditions and a privacy policy) and a cookie banner where you need one
  • Built to be accessible, with keyboard navigation, clear contrast, properly ordered headings, and less movement for anyone whose device asks for it
  • Privacy-friendly visitor statistics that don't need a cookie banner
  • A branded page for broken links, instead of a blank error
  • Every file your site is built from, yours to keep and take anywhere

Optional features, quoted separately

  • A payment page for one-time payments, payment plans, subscriptions, coupons, one-off discounts, refunds and invoices
  • Online course or program integration
  • An online shop
  • Email marketing and CRM integration
  • Redirects from your old website, so existing links and search rankings aren't lost when you move

If there's something here you'd like, or something that isn't on the list, ask on the call and we'll tell you what's involved.

Questions

Questions people ask

Why don't you build on WordPress?

WordPress itself is fine. The risk is in the plugins. In 2025 there were 11,334 new vulnerabilities found across WordPress, and 91% of them were in plugins. When a serious one is found, the median time before it's being attacked at scale is about 5 hours (Patchstack, State of WordPress Security in 2026). Your site won't have plugins, a database or a login, so there's nothing on it to break into and nothing for you to keep updating. It doesn't make you unhackable. Your domain account, your hosting account (which we look after) and your email still need strong passwords, and we'll help you set those up properly.

Will it get me to the top of Google?

We can't promise that, and we'd be wary of anyone who does for a new 5-page site. Your site will be set up properly, so it has the best chance of coming up when someone searches your name, and it will be fast and clearly written. We'll submit it to Google through Search Console and make sure any new pages are picked up quickly. Most of your clients will come from LinkedIn and referrals, and the site's job is to back you up when they check you out online.

Who owns the site?

You do. The domain is registered in your name. We host the site for you, or if you'd rather use your own hosting, you add us as a user on your account. You own every file the site is built from, and if you ever want to leave, you take everything with you.

What do you need from me?

Two things. An interview about you, your clients and how you work, and good photographs of you. We'll send you a guide for the photo shoot. You arrange it and pay the photographer, and we strongly recommend it, because on a coach's website people are mostly looking at you. The build can go ahead without a professional photo shoot, but the site will look less professional.

How long does it take?

5 working days for the website build and 10 for the brand and website build. The clock starts when your interview is complete, because that's what the site is written from. It also depends on you answering our questions, approving what we create and sending anything we ask for, such as photos or access to your booking system, in good time.

Do you use AI?

Yes, to build the site faster and more securely, and sometimes to tidy up a photograph. We won't put a generated picture of you on your live site unless you ask us to. People check, and a fake headshot is exactly what makes them stop trusting the rest of the page.

What isn't included?

Copywriting beyond what comes out of the interview, photography, a standalone logo design, paid ads, and moving content across from an old WordPress site. Online shops, courses and membership areas, client portals, and email marketing or CRM setup can all be added, and we'll quote them before we start. If you need anything else, ask and we'll tell you whether we can help or who can.

Can you help with LinkedIn as well?

Yes. Getting conversations started with the right people on LinkedIn is what LinkedCoach is built on. Ask on the call and we'll explain how the two fit together.

If you'd like to talk about your website, book a call with me.

We'll look at what people find when they research you, and whether one of these options fits. If none of them does, we'll tell you.

Book a call

Book a 30 minute call to review what you have now and what you need.

Adrian Shiel, founder of LinkedCoach
Adrian Shiel, founder
  • Emailadrian@linked.coach
  • Registered inWyoming, USA
  • Team inBarcelona and the Philippines
  • Working withCoaches and consultants in the US, UK and Canada
  • LinkedInConnect
LinkedCoach

Book a call

Book a 30 minute call to review what you have now and what you need. adrian@linked.coachOpen the booking page